Digital Twins: A Game-Changing Advantage for Businesses

In an increasingly digitized work environment, companies are increasingly relying on digital twins—virtual representations of workflows, skills, and systems. This FT article highlights how leading companies like Rolls-Royce and Mars are already benefiting from this technology. But what does this mean for businesses in the long term, and how can they ensure that these digital replicas are sustainably protected?

The Value of Digital Work Profiles

Digital work profiles are much more than just a technical innovation—they represent a strategic business advantage. They allow companies to accelerate knowledge transfer, optimize workflows, and preserve skills over the long term. These profiles can be used in various ways, from employee training to process optimization. But what happens to this valuable data when employees leave the company or are unavailable? Businesses must ensure that their critical information is protected and remains accessible at all times.

Ethical and Legal Challenges

As the digitization of work profiles increases, companies face important ethical and legal questions:

1. Ownership and Control:

• Companies provide the digital tools to create the twins, but the data itself—particularly personal skills and professional qualifications—often belongs to the employee.
• Legal frameworks such as the General Data Protection Regulation (GDPR) regulate how personal data can be collected, stored, and shared.

2. Data Protection and Privacy:

• Digital twins contain sensitive information about employees’ skills and experiences. Protecting this data from unauthorized access is essential.
• Transparent Consent: Employees must be clearly informed about what data is being collected and how it will be used. They should maintain control over which information is shared.

3. Sharing and Use After Departure:

• When an employee leaves the company, there must be clear regulations on how and to whom the digital work profiles are transferred or deleted.
• Contractual Agreements: Employment contracts should include clear provisions that define how digital work profiles are handled after the employee’s departure.

Awareo as a Future Partner for Businesses

Awareo is committed to helping businesses securely preserve digital work profiles over the long term while upholding the highest ethical and legal standards. By exploring and integrating advanced technologies such as blockchain and zero-knowledge proofs, Awareo develops innovative solutions that ensure critical work profiles and skills are protected and can be seamlessly transferred in the event of employee transitions. In an era where knowledge is the most valuable resource, Awareo positions itself as a forward-thinking partner, helping companies safeguard and make their business assets available for the long term.

Acting Proactively: Identifying Trends Early

Companies that are already considering the protection of their digital work profiles today are securing a critical competitive advantage for the future. While many are still focusing on safeguarding their physical assets, the frontrunners are already digitizing and protecting their workflows and skills. Awareo recognizes these trends early and offers a platform that meets not only current but also future demands.